H. Alora Luxury Beds, a specialty luxury mattress and luxury bedding retailer, announces the grand opening of a new showroom in the South Coast Collection (SOCO) in Costa Mesa.
SOCO is considered by many as one of the best luxury home furnishings centers on the West Coast.
H. Alora carries the best luxury mattresses from around the world and offers the finest luxury bedding essentials all in one showroom.
The curated collection includes manufacturers that could offer customers the highest quality mattresses. Mattresses that offer superb comfort and support, handcrafted using quality natural and/or organic materials. Some even offer the option to customize their fabrics and hardware to match any interior design.
The mattress price range for this showroom starts at $3,599 and scales all the way up to $120,000. The high-end linen department inside the new showroom sells $1,000 to $4,000 sheet sets.
“It's funny how much time we invest in sleep, but how little thought we give to its process and impact in our lives,” says Ronnie Lane Jr., founder and CEO of H. Alora, which opened in a temporary space at SOCO in late July 2021 in advance of setting up its permanent showroom this winter.
Lane continues, “The Orange County lifestyle promotes health and well-being, and that's a huge reason we felt an obligation to educate and guide our customers to the best possible sleep options in the world.”
H. Alora moved from a temporary location in SOCO to 3321 Hyland Ave Suite A, Costa Mesa, CA 92626.
The new location was once occupied by The Chuck Jones Center for Creativity, named after the legendary 4 time Oscar® winning director. Jones created or co-created possibly the most memorable and enduring set of characters in history, including Bugs Bunny, Daffy Duck, Marvin Martian, Road Runner & Wile E. Coyote.
H. Alora provides VIP in-store shopping experience, online catalog, and "white glove" delivery services and home set-up through 3rd-party logistics experts.
The hours for the new location:
Monday – Saturday: 10 am to 6 pm
Sunday: 11 am to 5 pm
P: 949.274.7500
E: sales@h-alora.com
W: https://h-alora.com/ 
Vispring
The World's Best Luxury Mattress
Now At H. Alora Luxury Beds
McRoskey
Devoted to the Artistry of Sleep
Founded 1899 in San Francisco
Kluft
Best Pressure Relief, Extra Support
Refined, Luxurious Sleep
Aireloom
Redefining Luxury for 80 Years
Tailored for Support and Relaxation
Shop Luxury Beds >>
Home Treasures Linens
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Matouk Luxury Linens
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Peacock Alley Fine Linens
Making Luxury Linens for 45 Years
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SDH Fine European Linens
Environmentally Conscious Bedding
Timeless Luxury for Every Lifestyle
Sferra Fine Linens
Fine Italian Linens Since 1891
Woven by Master Craftsman
St. Geneve Fine Linens
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Yves Delorme Fine Linens
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Excellence, Savoir-Faire Since 1845
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About SOCO and The OC Mix
SOCO (South Coast Collection) and The OC Mix is Southern California’s destination for inspiration, and a premier interior design, culinary, event and boutique shopping destination. Featuring over 300,000 square feet of designer showrooms, fashion boutiques, creative studios and home to Orange County’s largest Farmers Market on Saturdays. SOCO and The OC Mix also is home to restaurants and artisan food purveyors that include award-winning Taco Maria, Greenleaf Kitchen, Portola Coffee, Moulin Artisan Bread, and Butcher's House. Located in Costa Mesa just off the 405 Freeway, SOCO is easily accessible from all of Orange County and also makes it the perfect day trip from anywhere in Southern California. Parking at the SOCO shopping center is free and it's easy to find an available space in the large lot located directly off Hyland Ave.
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